{ "meta": { "title": "David AC / HVAC \u2014 Cost vs Price Briefing (Go Prime Media)", "asOf": "2026-09-30", "timezone": "America/Phoenix (PT)", "preparedFor": "Gabriel Tritt / Go Prime Media \u2192 Sonic \u2192 David quote", "clientFacingBrand": "Go Prime Media platform (never say GHL/GoHighLevel in decks)", "currency": "USD", "disclaimer": "All Gabriel-cost figures are public list prices from cited sources. Proposed-to-David prices are BLANK for Gabriel to set. Industry-reference ranges are labeled and are NOT Gabriel's quote. Flagged UNVERIFIED where official pages did not expose a fixed dollar amount.", "pageTarget": "play.blewmymind.com visual breakdown page" }, "agencyPlatformBaseline": { "note": "Gabriel's agency-side HighLevel subscription (not typically itemized to David as 'GHL'). Needed for white-label / rebilling math.", "plans": [ { "name": "Agency Starter", "gabrielCostMonthly": 97, "gabrielCostAnnual": 970, "includes": "3 sub-accounts, unlimited contacts/users, website & funnel builder, CRM, calendars, workflows, Conversations; usage (phone/SMS/email/AI) extra", "saasMode": false, "rebillMarkup": false, "source": "https://www.gohighlevel.com/pricing/" }, { "name": "Agency Unlimited", "gabrielCostMonthly": 297, "gabrielCostAnnual": 2970, "includes": "Unlimited sub-accounts, rebill phone & email at cost (no markup), basic API, white-label desktop branding", "saasMode": false, "rebillMarkup": false, "source": "https://www.gohighlevel.com/pricing/" }, { "name": "Agency Pro", "gabrielCostMonthly": 497, "gabrielCostAnnual": 4970, "includes": "SaaS Mode, automated sub-account creation, rebill phone/email WITH markup, advanced API, user/agent reporting", "saasMode": true, "rebillMarkup": true, "source": "https://www.gohighlevel.com/pricing/" } ], "perClientPlatformCostAmortized": { "note": "Illustrative only \u2014 Gabriel's fixed plan \u00f7 number of clients. Not a public per-client SKU.", "example": "On Unlimited $297 with 10 clients \u2248 $29.70/client platform share before usage" } }, "services": [ { "id": "hosting", "label": "Web hosting / marketing site & funnel (Go Prime Media platform)", "tierOrder": 1, "marketRate": { "buildOneTime": { "diyBuilder": "$0\u2013$50/mo (Squarespace/Wix-class)", "freelancerBuild": "$2,000\u2013$7,000 (HVAC/local service typical)", "agencyBuild": "$5,000\u2013$25,000+", "sources": [ "https://www.workspacecms.ai/blog/hvac-website-cost-2026", "https://www.nimbusmedia.io/blog/how-much-does-a-website-cost", "https://builtrightdigital.com/hvac-web-design-guide/" ] }, "ongoingHostingAlternatives": [ { "product": "Squarespace Core", "price": "$29/mo annual or $39/mo monthly (US page as of fetch)", "note": "Regional plan availability; Plus may be limited outside Squarespace Payments regions", "source": "https://www.squarespace.com/pricing" }, { "product": "Webflow Basic Site", "price": "$15/mo billed yearly", "source": "https://webflow.com/pricing" }, { "product": "Webflow Premium Site", "price": "$25/mo billed yearly", "source": "https://webflow.com/pricing" }, { "product": "DigitalOcean basic Droplet (comparison VPS)", "price": "UNVERIFIED against DO official page this run \u2014 third-party cites ~$6/mo for 1GB; confirm https://www.digitalocean.com/pricing", "source": "UNVERIFIED" } ] }, "gabrielSoftwareCost": [ { "item": "Go Prime Media platform sub-account hosting (site/funnel on HighLevel)", "cost": "Included in Gabriel agency plan; no separate public per-site hosting SKU. Optional WordPress hosting Standard $10/mo per site if WP used.", "wordPressHosting": { "Standard": "$10/mo (1 site) or $108/yr", "Utility": "$220/mo (25 sites) or $2,496/yr", "TrulyUnlimited": "$497/mo unlimited sites or $4,968/yr", "source": "https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide" }, "source": "https://www.gohighlevel.com/pricing/" }, { "item": "Domain (.com) via HighLevel Domain Purchase", "cost": "Varies by name/TLD \u2014 shown at checkout; NOT a fixed public list price. Industry .com often ~$10\u2013$20/yr first year; renewals higher (registrar-dependent). HighLevel: 'market leading prices'; WHOIS privacy included; non-refundable once purchased.", "process": "Agency enables Domain Purchase \u2192 Settings > Company; enable per sub-account. Sub-account: Settings > Domains > Purchase/Transfer Domain \u2192 search \u2192 select years (up to 10 for most TLDs) \u2192 Pay. Auto-verified if bought in-platform. Can start from Funnel/Website Connect Domain.", "sources": [ "https://help.gohighlevel.com/support/solutions/articles/155000003610-how-to-purchase-domain-step-by-step", "https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide", "https://www.gohighlevel.com/pricing/" ] } ], "proposedToDavid": { "setupOrBuild": null, "monthlyHosting": null, "domainPassThrough": null, "fillInstructions": "BLANK \u2014 Gabriel sets. Industry SaaS-seat reference for software-only access often $97\u2013$297/mo (NOT Gabriel's quote).", "industryReferenceOnly": "$97\u2013$297/mo software seat common among GHL agencies (home services often $197\u2013$397) \u2014 source third-party operator guides, not official" } }, { "id": "ai_receptionist_phone", "label": "Telephone system / AI receptionist (+ phone number)", "tierOrder": 2, "marketRate": { "standaloneVoipAlternatives": [ { "product": "Quo (formerly OpenPhone) Starter", "price": "$15/user/mo annual", "includes": "1 number/user, unlimited US/CA calling & messaging", "aiAddOn": "Sona AI receptionist: 10 free calls/mo; paid from $25/mo (40 calls) up to $199/mo (600 calls)", "extraNumber": "$5/number/mo", "source": "https://www.quo.com/blog/quo-pricing/" }, { "product": "Quo Business", "price": "$23/user/mo annual", "includes": "AI call summaries/transcripts, phone menus, CRM integrations", "source": "https://www.quo.com/blog/quo-pricing/" }, { "product": "Quo Scale", "price": "$35/user/mo annual", "source": "https://www.quo.com/blog/quo-pricing/" }, { "product": "Aircall Essentials", "price": "$30/license/mo annual (3-seat minimum \u2192 $90/mo floor)", "includes": "50 min AI Voice Agents/mo, IVR, recordings, SMS/MMS", "extraNumber": "$6/number/mo", "aiVoiceAgentsStandalone": "$100/mo minimum", "source": "https://aircall.io/pricing/" }, { "product": "Aircall Professional", "price": "$50/license/mo annual", "source": "https://aircall.io/pricing/" }, { "product": "Nextiva Core", "price": "$15/user/mo (annual small-biz eligibility; monthly $23 shown)", "source": "https://www.nextiva.com/nextiva-pricing" }, { "product": "Nextiva Engage", "price": "$25/user/mo annual ($50 monthly shown)", "source": "https://www.nextiva.com/nextiva-pricing" }, { "product": "Nextiva Scale", "price": "$75/user/mo", "source": "https://www.nextiva.com/nextiva-pricing" }, { "product": "RingCentral RingEX", "price": "Third-party cites Core $20 / Advanced $25 / Ultra $35 per user/mo annual \u2014 confirm on https://www.ringcentral.com/office/plansandpricing.html (seat prices not clearly extracted this run)", "aiReceptionistAddOn": "Starts at $39 (from RingCentral pricing page)", "status": "PARTIAL / VERIFY", "source": "https://www.ringcentral.com/office/plansandpricing.html" }, { "product": "Google Voice for Google Workspace", "price": "Starter $10 / Standard $20 / Premier $30 per user/mo + separate Workspace subscription required", "source": "https://support.google.com/a/answer/9229433" } ] }, "gabrielSoftwareCost": [ { "item": "LC Phone \u2014 local number (US/CA)", "cost": "$1.15 / month", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "LC Phone \u2014 toll-free number (US/CA)", "cost": "$2.15 / month", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "Outbound voice (US/CA)", "cost": "$0.0166 / minute", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "Inbound voice answered in app (US/CA)", "cost": "$0.01165 / minute", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "Inbound to forwarding number (US)", "cost": "$0.02 / minute", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "SMS (US/CA) base per segment in/out", "cost": "$0.00747 / segment + carrier pass-through fees (AT&T/T-Mobile/Verizon etc. listed on guide)", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "MMS (US/CA)", "cost": "$0.0220 outbound / $0.0165\u2013$0.0200 inbound + carrier fees", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "A2P 10DLC (approx)", "cost": "Sole Prop: ~$22.50 one-time + up to $2.10/mo campaign; Low Volume: $22.50 + $1.50\u2013$10.50/mo; High Volume: $64.00 + $10.50/mo", "source": "https://help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide" }, { "item": "AI Employee Growth (Conversation AI + Voice AI allowance)", "cost": "$50 / month per enabled location \u2014 includes 1,000 Conversation AI responses + 100 Voice AI minutes; Phone System charges still separate", "source": "https://help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing" }, { "item": "AI Employee Unlimited", "cost": "$97 / month per enabled location \u2014 unlimited Conversation AI + Voice AI (fair use); Phone System charges still separate", "source": "https://help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing" }, { "item": "Voice AI pay-per-use (if not on AI Employee unlimited minutes)", "cost": "Voice Engine $0.045/min + TTS (OpenAI/Cartesia $0.015/min; ElevenLabs V2.5 $0.035/min; V3 $0.170/min) + LLM tokens; OR Speech-to-Speech bundled e.g. Gemini $0.10/min, OpenAI gpt-realtime $0.20/min", "source": "https://help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing" } ], "proposedToDavid": { "monthlyPhoneBundle": null, "numberPassThrough": null, "aiReceptionistAddon": null, "fillInstructions": "BLANK \u2014 suggest bundling local number + AI Employee Growth or Unlimited + estimated minutes. Phone usage often rebilled via wallet." }, "illustrativeUsageNote": "Example math only (not a quote): 1 local number $1.15 + AI Employee Growth $50 + ~200 outbound min \u00d7 $0.0166 \u2248 $3.32 + inbound/SMS variable. Confirm in-app rates before quoting." }, { "id": "ai_chatbot", "label": "Website chatbot AI (lead capture / FAQs)", "tierOrder": 3, "marketRate": { "standaloneProducts": [ { "product": "Intercom Essential + Fin", "price": "$29/seat/mo + $0.99 per Fin outcome", "source": "https://www.intercom.com/pricing?tab=1" }, { "product": "Intercom Advanced + Fin", "price": "$85/seat/mo + $0.99/outcome", "source": "https://www.intercom.com/pricing?tab=1" }, { "product": "Tidio Starter", "price": "$24.17/mo annual ($29 monthly) \u2014 100 billable conversations", "lyroAiAddon": "from $32.50/mo", "source": "https://www.tidio.com/pricing/" }, { "product": "Tidio Growth", "price": "from $49.17/mo annual (from $59 monthly) \u2014 from 250 billable conversations", "source": "https://www.tidio.com/pricing/" }, { "product": "Chatbase Hobby", "price": "$40/mo ($32 annual) \u2014 third-party verify 2026-09-27 of chatbase.co; official page credits UI varied", "status": "VERIFY credit counts on live page", "source": "https://www.chatbase.co/pricing" }, { "product": "Chatbase Standard", "price": "$150/mo ($120 annual) \u2014 third-party 2026-09-27", "source": "https://www.chatbase.co/pricing" }, { "product": "CustomGPT Standard", "price": "$99/mo monthly or $89/mo annual \u2014 1,000 queries, 10 agents", "source": "https://customgpt.ai/pricing/" }, { "product": "CustomGPT Premium", "price": "$499/mo monthly or $449/mo annual", "source": "https://customgpt.ai/pricing/" }, { "product": "ManyChat Essential", "price": "$17/mo \u2014 250 Active Contacts (social/DM-focused; not classic website widget)", "source": "https://manychat.com/blog/manychat-pricing-is-changing/" }, { "product": "ManyChat Pro", "price": "$39/mo or $29/mo annual \u2014 2,500 Active Contacts", "source": "https://help.manychat.com/hc/en-us/articles/25800228332572-Pro-plan" }, { "product": "Drift", "price": "UNVERIFIED / reportedly closed to new customers / sunsetting \u2014 do not quote as option without reconfirming", "status": "UNVERIFIED / likely unavailable", "source": "third-party comparisons only" }, { "product": "Voiceflow", "price": "UNVERIFIED fixed public SMB list \u2014 Businesses track quote/demo; Agency track self-serve usage. Confirm https://www.voiceflow.com/pricing", "status": "UNVERIFIED", "source": "https://www.voiceflow.com/pricing" }, { "product": "OpenAI Assistants / Responses API (custom build)", "price": "No separate Assistants platform fee \u2014 pay model token rates. File Search storage $0.10/GB/day (1GB free). Token rates change by model; see official pricing page.", "source": "https://developers.openai.com/api/docs/pricing" } ] }, "gabrielSoftwareCost": [ { "item": "Conversation AI via AI Employee Growth", "cost": "Included in $50/mo/location (1,000 agent responses); overages at token rates", "source": "https://help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing" }, { "item": "Conversation AI via AI Employee Unlimited", "cost": "Included in $97/mo/location (unlimited, fair use)", "source": "https://help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing" }, { "item": "Conversation AI pay-per-use (example models)", "cost": "e.g. GPT-5 $1.25/1M input + $10/1M output; GPT-5 Mini $0.25/$2.00 \u2014 confirm in-app", "source": "https://help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing" } ], "proposedToDavid": { "monthlyChatbot": null, "fillInstructions": "BLANK \u2014 if using platform Conversation AI, often bundled with AI Employee line rather than separate SaaS. Standalone Chatbase/CustomGPT only if not using platform AI." } }, { "id": "crm", "label": "CRM / pipelines / contacts", "tierOrder": 4, "marketRate": { "comparableStandalone": "HubSpot/Salesforce-class CRM for SMB often $20\u2013$100+/user/mo \u2014 NOT researched exhaustively this run; CRM is included in Go Prime Media platform.", "note": "For David, CRM is not a separate vendor if on Go Prime Media platform." }, "gabrielSoftwareCost": [ { "item": "CRM & Pipelines (HighLevel / Go Prime Media)", "cost": "$0 incremental \u2014 included in agency plan / sub-account", "includes": "Contacts, pipelines, opportunities, custom fields, dashboards, mobile app", "source": "https://www.gohighlevel.com/pricing/" } ], "proposedToDavid": { "monthlyCrm": null, "fillInstructions": "BLANK \u2014 usually packaged inside hosting/platform seat, not sold alone. Industry SaaS seats $97\u2013$147 for CRM-light tiers (reference only)." } }, { "id": "email_invoice_automation", "label": "Email automation + automated invoices", "tierOrder": 5, "marketRate": { "standaloneEsp": "Mailchimp/Klaviyo-class \u2014 not fully priced this run; LC Email is the native path.", "invoicingStandalone": "QuickBooks/FreshBooks invoicing often $15\u2013$60+/mo \u2014 not verified this run for exact SKUs." }, "gabrielSoftwareCost": [ { "item": "LC Email sending / receiving / forwarding", "cost": "$0.675 per 1,000 emails (all plans)", "verification": "$2.50 per 1,000 email verifications", "rampUp": "Day1 250 \u2192 Day7 10,000 \u2192 Day8+ shared 25,000/day or dedicated domain up to 550,000/day", "dedicatedIp": "$59/mo per IP (Unlimited/Pro plans)", "smtp": "Third-party SMTP (e.g. Mailgun) can be connected alongside; LC Email is default", "hipaa": "BAA with Mailgun stated when HIPAA package active ($297/mo agency add-on)", "rebilling": "Rebill at cost on $297; markup on $497 Agency Pro", "sources": [ "https://help.gohighlevel.com/support/solutions/articles/48001220605-what-is-lc-email-", "https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide" ] }, { "item": "Invoices + recurring invoices + Stripe payments", "cost": "$0 platform fee for invoice feature \u2014 Stripe processing fees apply (Stripe's rates, not HighLevel's). Recurring invoice workflow action available. Auto-pay after first successful Stripe payment.", "sources": [ "https://help.gohighlevel.com/support/solutions/articles/155000005627-workflow-action-send-recurring-invoice", "https://help.gohighlevel.com/support/solutions/articles/155000005073-getting-started-connect-stripe", "https://www.gohighlevel.com/pricing/" ] }, { "item": "Workflow premium actions (automation)", "cost": "$0.01/execution default; Workflow Pro Starter $10/mo (10k exec) / Growth $25 / Scale $50", "source": "https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide" } ], "proposedToDavid": { "monthlyEmailBundle": null, "invoiceAutomation": null, "fillInstructions": "BLANK \u2014 often include N emails/mo in package then wallet overage. Invoice automation usually included in platform seat + Stripe fees to David's Stripe." }, "illustrativeEmailCost": "Example: 5,000 emails/mo \u00d7 $0.675/1,000 = $3.375/mo Gabriel cost before markup" }, { "id": "logo", "label": "Logo creation", "tierOrder": 6, "billingType": "one_time", "marketRate": { "onlineTools": [ { "product": "Looka Basic Logo", "price": "$20 one-time (low-res PNG)", "status": "Third-party Sep 2026 cite of Looka pricing page; official page did not expose $ in fetch \u2014 VERIFY at checkout", "source": "https://www.looka.com/pricing/ ; https://mraitools.com/blog/looka-pricing/" }, { "product": "Looka Premium Logo", "price": "$65 one-time (vectors)", "status": "VERIFY at checkout", "source": "https://mraitools.com/blog/looka-pricing/" }, { "product": "Looka Brand Kit", "price": "from $96/year subscription", "status": "VERIFY at checkout", "source": "https://mraitools.com/blog/looka-pricing/" }, { "product": "Hatchful (Shopify)", "price": "Free (commonly reported)", "status": "UNVERIFIED dollar confirmation this run", "source": "third-party reviews" } ], "freelance": "$300\u2013$2,500 typical professional; marketplace/Fiverr often $5\u2013$500 entry", "midAgency": "$1,500\u2013$5,000 common mid; full branding agencies $5,000\u2013$50,000+", "sources": [ "https://www.digitalpolo.com/graphic-design-pricing/", "https://www.vistaprint.com/hub/logo-design-cost", "https://delenzotechnologies.com/graphic-design-services-cost-2026-pricing-guide/" ] }, "gabrielSoftwareCost": { "ifUsingLooka": "$20\u2013$65 one-time or Brand Kit ~$96/yr (VERIFY)", "ifGabrielDesignsOrSubcontracts": "Labor/subcontractor cost \u2014 internal, not a public SaaS SKU", "note": "This is Gabriel's production cost, not a monthly software seat" }, "proposedToDavid": { "oneTimeLogo": null, "fillInstructions": "BLANK \u2014 set above production cost. Market mid-tier freelance often $500\u2013$1,500 for HVAC-appropriate logo." } }, { "id": "business_cards", "label": "Business card design + print", "tierOrder": 7, "billingType": "one_time", "marketRate": { "designOnly": { "freelance": "$50\u2013$500 typical; mid $100\u2013$300", "agency": "$500\u2013$2,000", "vistaPrintDesignService": "$10.00 design fee (print extra) \u2014 verified VistaPrint Experts page", "sources": [ "https://www.vistaprint.com/experts/services/details/standardbusinesscards", "https://www.digitalpolo.com/graphic-design-pricing/" ] }, "printPackages": [ { "product": "VistaPrint standard print", "price": "UNVERIFIED exact 500-pack this run \u2014 prices promotional/variable; confirm cart. Design $10 verified.", "status": "UNVERIFIED print $", "source": "https://www.vistaprint.com/business-cards" }, { "product": "MOO Original", "price": "Third-party cites ~$23 for 50 cards \u2014 VERIFY https://www.moo.com/us/business-cards/original", "status": "UNVERIFIED this run (fetch interrupted)", "source": "https://www.moo.com/us/business-cards/original" }, { "product": "Local print shop", "price": "Highly variable by city \u2014 typically higher per-card than online bulk; get local quote", "status": "UNVERIFIED" } ] }, "gabrielSoftwareCost": { "design": "Labor or VistaPrint $10 or Looka Brand Kit templates", "print": "Pass-through print vendor cost" }, "proposedToDavid": { "designFee": null, "printPackage": null, "fillInstructions": "BLANK \u2014 separate design vs print lines on quote" } } ], "tierPackages": [ { "tier": 0, "name": "Starter $299", "clientFacingName": "Go Prime Media Starter", "includes": [ "Hosting-light / foot-in-door presence", "Domain connection (domain $ separate)", "Path into full tier stack" ], "gabrielCostComponents": [ "Amortized agency plan share" ], "proposedMonthlyToDavid": 299, "proposedSetupToDavid": null, "special": "starter_entry" }, { "tier": 1, "name": "Hosting only", "clientFacingName": "Go Prime Media Site & Funnel Hosting", "includes": [ "Marketing site / funnels on Go Prime Media platform", "Custom domain connection", "SSL", "CRM light optional footnote" ], "gabrielCostComponents": [ "Amortized agency plan share", "Optional domain at checkout price", "Optional WP hosting $10+ if used" ], "proposedMonthlyToDavid": null, "proposedSetupToDavid": null }, { "tier": 2, "name": "+ AI receptionist / phone", "clientFacingName": "Hosting + AI Phone Receptionist", "adds": [ "LC Phone number", "AI Employee Voice AI (Growth $50 or Unlimited $97)", "Missed-call / after-hours answering" ], "gabrielCostComponents": [ "Tier1 + number $1.15/$2.15 + AI Employee + voice/SMS usage" ], "proposedMonthlyToDavid": null, "proposedSetupToDavid": null }, { "tier": 3, "name": "+ AI chatbot", "clientFacingName": "Hosting + Phone AI + Website Chatbot", "adds": [ "Conversation AI on site (same AI Employee plan often covers both chat + voice)" ], "gabrielCostComponents": [ "Often same $50 or $97 AI Employee \u2014 incremental $0 if already on Growth/Unlimited" ], "proposedMonthlyToDavid": null, "proposedSetupToDavid": null }, { "tier": 4, "name": "+ CRM", "clientFacingName": "Full Pipeline CRM", "adds": [ "Pipelines, opportunities, tagging, reporting, team users" ], "gabrielCostComponents": [ "$0 incremental platform" ], "proposedMonthlyToDavid": null, "proposedSetupToDavid": null }, { "tier": 5, "name": "+ Email / invoice automation", "clientFacingName": "Marketing Email + Automated Invoicing", "adds": [ "LC Email campaigns/workflows", "Recurring invoices via Stripe", "Reminders" ], "gabrielCostComponents": [ "Email $0.675/1k + workflow premium if used + Stripe fees to David" ], "proposedMonthlyToDavid": null, "proposedSetupToDavid": null }, { "tier": 6, "name": "Full stack", "clientFacingName": "Go Prime Media Full Stack (HVAC)", "adds": [ "All of above", "Logo (one-time)", "Business cards design+print (one-time)", "Optional A2P registration" ], "gabrielCostComponents": [ "Sum of monthly usage + one-time brand assets" ], "proposedMonthlyToDavid": null, "proposedSetupOrBrandOneTime": null } ], "domainDeepDive": { "title": "Buying a .com through HighLevel (Go Prime Media)", "fixedPublicPrice": false, "pricingRule": "Varies by domain name and TLD; price shown before Pay. Official: 'Market leading prices.'", "processSteps": [ "Agency View \u2192 Settings \u2192 Company \u2192 enable Domain Purchase (accept terms)", "Optionally enable rebilling per sub-account under Agency Domain Purchase settings", "In client sub-account: Settings \u2192 Domains & URL Redirects \u2192 Purchase/Transfer Domain", "Search name \u2192 Buy \u2192 select registration years (up to 10 for most TLDs; .co family max 5)", "Optional brand-protection extra TLDs", "Agree to T&Cs \u2192 Pay (~1 minute to register)", "Appears under Purchased Domains; configure/connect to Website/Funnel; SSL auto after DNS verified", "WHOIS privacy included; purchases non-refundable; multi-year prepaid; renewal reminders 67 days before expiry" ], "rebilling": "Can rebill domain costs; markup requires Agency Pro $497 SaaS mode capabilities for supported services", "sources": [ "https://help.gohighlevel.com/support/solutions/articles/155000003610-how-to-purchase-domain-step-by-step", "https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide" ] }, "gabrielDomainAddon": { "rule": "Gabriel rule (not a public list price)", "gabrielCost": "$10-$15", "adminMarkup": "$5", "chargeDavid": "$15-$20", "note": "Domain cost to Gabriel about $10-$15; add about $5 admin/markup; charge David about $15-$20" }, "gabrielEmailAb": { "rule": "Gabriel rule (not a public list price)", "platformCost": "$0.675 / 1,000 emails", "optionA": "Bundled in the package (no separate line)", "optionB": "Standalone about $5-$6 to David", "note": "A/B: email either bundled into the tier or sold standalone at about $5-$6" }, "emailDeepDive": { "title": "Email via HighLevel (LC Email) \u2014 capabilities, costs, limits", "capabilities": [ "Built-in ESP \u2014 send/receive without Mailgun/SendGrid setup", "Works out of the box on every sub-account", "Email verification optional", "Forwarding supported (billed same as send)", "Third-party SMTP can run alongside", "HIPAA: BAA with Mailgun when HIPAA add-on active" ], "costs": { "sendReceiveForward": "$0.675 / 1,000 emails", "verification": "$2.50 / 1,000", "dedicatedIp": "$59/mo" }, "limits": { "rampUpDays1to7": [ 250, 500, 1000, 2500, 5000, 7500, 10000 ], "day8Shared": "25,000/day", "day8DedicatedDomain": "up to 550,000/day", "reset": "Daily at 00:00:01 UTC" }, "complianceNotes": [ "Ramp-up protects sender reputation", "Inbound + outbound + CC/BCC all billable", "HIPAA requires $297/mo HIPAA Compliance add-on at agency", "Do not invent CAN-SPAM/TCPA legal advice \u2014 operational only" ], "sources": [ "https://help.gohighlevel.com/support/solutions/articles/48001220605-what-is-lc-email-", "https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide" ] }, "pageStructureSuggestion": { "url": "play.blewmymind.com", "pageTitle": "David's AC \u2014 Investment Breakdown | Go Prime Media", "sections": [ { "id": "hero", "content": "Clear Cost \u2192 Clear Value. Software costs vs what comparable markets charge vs your investment." }, { "id": "how-to-read", "columns": [ "Market rate (what most pay)", "Our software / production cost", "Your price (Go Prime Media)" ] }, { "id": "tier-selector", "type": "sticky tabs or stepper", "tiers": [ "1 Hosting", "2 + AI Phone", "3 + Chatbot", "4 + CRM", "5 + Email/Invoices", "6 Full stack" ] }, { "id": "service-cards", "type": "card grid from services[]", "fieldsPerCard": [ "label", "marketRateSummary", "gabrielCostSummary", "proposedToDavid (editable blank)", "sourceLinks" ] }, { "id": "one-time-brand", "content": "Logo + business cards \u2014 design vs print separated" }, { "id": "stack-builder", "type": "running total", "note": "Sum proposedToDavid fields Gabriel fills; show Gabriel cost sum privately if needed" }, { "id": "footnotes", "content": "Usage-based phone/SMS/email/AI; A2P; domain at checkout; prices as of 2026-09-30 PT; confirm in-app before contract" } ], "htmlDataBinding": "Use pricing-briefing.json services[] and tierPackages[]; leave proposed* null until Gabriel fills" }, "costVsPriceTable": [ { "item": "Platform hosting (site/funnel)", "gabrielCost": "In agency $97/$297/$497 plan; WP optional $10+/site", "marketRate": "Squarespace ~$29\u2013$39/mo; Webflow $15\u2013$25/mo; HVAC site build $2k\u2013$25k+", "priceToDavid": "" }, { "item": "Domain .com", "gabrielCost": "Checkout variable (no fixed public list)", "marketRate": "Typically ~$10\u2013$20/yr first year industry-wide (registrar-dependent)", "priceToDavid": "" }, { "item": "Phone number (local)", "gabrielCost": "$1.15/mo", "marketRate": "Quo includes 1/user; Aircall +$6 extra number", "priceToDavid": "" }, { "item": "AI receptionist (Voice AI)", "gabrielCost": "AI Employee $50 or $97/mo + phone minutes", "marketRate": "Quo Sona from $25/mo; Aircall AI agents from $100/mo min; RingCentral AI Receptionist from $39", "priceToDavid": "" }, { "item": "Website chatbot", "gabrielCost": "Often included in same AI Employee $50/$97", "marketRate": "Tidio ~$24\u2013$59+; Chatbase ~$40\u2013$150; Intercom $29+/seat + $0.99/outcome; CustomGPT $99+", "priceToDavid": "" }, { "item": "CRM", "gabrielCost": "$0 incremental", "marketRate": "Standalone CRM $20\u2013$100+/user/mo (ballpark)", "priceToDavid": "" }, { "item": "Email automation", "gabrielCost": "$0.675/1,000 emails", "marketRate": "ESP plans vary; often $20\u2013$100+/mo standalone", "priceToDavid": "" }, { "item": "Invoice automation", "gabrielCost": "$0 platform + Stripe fees", "marketRate": "Accounting tools $15\u2013$60+/mo typical ballpark UNVERIFIED exact SKUs", "priceToDavid": "" }, { "item": "Logo", "gabrielCost": "Looka ~$20\u2013$65 or labor", "marketRate": "Freelance $300\u2013$2,500; agency $1,500\u2013$50,000+", "priceToDavid": "" }, { "item": "Business cards design", "gabrielCost": "VistaPrint design $10 or labor", "marketRate": "Freelance design $50\u2013$500", "priceToDavid": "" }, { "item": "Business cards print", "gabrielCost": "Vendor cart price", "marketRate": "MOO ~$23/50 UNVERIFIED; VistaPrint promotional/variable", "priceToDavid": "" } ], "unverifiedFlags": [ "Looka exact $20/$65/$96 \u2014 official page fetch lacked visible $; third-party Sep 2026", "Chatbase exact credit counts vs $40/$150/$500 \u2014 third-party 2026-09-27 of official page", "MOO 50-card exact price \u2014 fetch interrupted", "VistaPrint 500-pack print $ \u2014 promotional/variable", "RingCentral Core/Advanced/Ultra seat $ \u2014 third-party; AI Receptionist $39 verified on page", "DigitalOcean droplet $ \u2014 third-party", "Hatchful free \u2014 third-party", "Drift availability \u2014 reportedly sunset", "Voiceflow fixed SMB list \u2014 quote-based Business track", "Industry SaaS seat $97\u2013$397 for clients \u2014 operator blogs, not Gabriel's official price" ], "usageRebilling": { "title": "Usage rebilling \u2014 phone minutes & SMS (Gabriel internal)", "note": "Proposed client rates for rebilling usage. Rossi reference is Gabriel's prior practice (~18\u201320\u00a2/min), not a verified Rossi invoice excerpt.", "voice": { "platformOutboundUsCa": "$0.0166 / minute", "platformInboundAnsweredInApp": "$0.01165 / minute", "platformInboundForwarding": "$0.02 / minute", "rossiPriorPractice": { "label": "Gabriel's prior practice (Rossi)", "rate": "~$0.18\u2013$0.20 / minute", "caveat": "Gabriel's recollection of what he charged the Rossis \u2014 not a verified invoice from this briefing run" }, "proposedClientRatePerMinute": { "suggested": "$0.18\u2013$0.20 / minute", "fillBlank": true, "note": "Align with Rossi prior practice unless Gabriel sets otherwise" } }, "sms": { "platformBasePerSegment": "$0.00747 / segment + carrier pass-through (AT&T/T-Mobile/Verizon etc.)", "mmsOutbound": "$0.0220 + carrier fees", "proposedClientRatePerText": { "suggested": null, "fillBlank": true, "note": "BLANK \u2014 Gabriel sets per-text / per-segment client rate; platform cost is ~$0.00747/seg before carriers" } } }, "starterPlan": { "id": "starter_299", "name": "Starter / entry-level", "proposedMonthlyToDavid": 299, "currency": "USD", "status": "Proposed \u2014 Gabriel considering", "clientFacingName": "Go Prime Media Starter", "intent": "Foot-in-door / hosting-light entry for David \u2014 not the full stack", "includesSketch": [ "Light hosting / marketing presence on Go Prime Media platform", "Custom domain connection (domain purchase separate at checkout)", "Minimal footprint \u2014 upsell path into tier stack" ], "excludesSketch": [ "AI phone receptionist", "Website chatbot AI", "Full CRM pipelines emphasis", "Email campaigns / invoice automation bundles", "Logo / business cards" ], "gabrielCostNote": "Amortized agency plan share only; usage extras still wallet-based if enabled later", "proposedSetupToDavid": null } }